Google is Working Hard towards Connecting Online Shopping Ads to In-Store Sales

Google is developing a way to connect the online advertisements to brick-and-mortar store sales. Mobile is now the engine of the customer journey and going by the Google statistics, mobile ads generate 160% more incremental store visits as compared to desktop or tablet ads. Therefore, it is crucial to tap in methods that can lure consumers to make physical store purchases by merely watching online ads. Read More

Typography is an important mobile design element

There are numerous aspects of mobile design that needs to be taken into consideration by designers and developers while developing a new mobile application.  Though often sidetracked, typography has become a vital component of mobile app design.  It is now considered one of the most important mobile design tools that model the visual communication of mobile applications. Below are few best practices in mobile typography put together by the experts of Etoile Info Solutions.

Fast Page load speed increases conversion rates

In case you are still not aware of the benefits of the faster loading websites, then let us convince you on that. Lightening fast page load speed multiplies visitor engagement, retention and boosts sales and conversions. Quick website response garners increased conversion rates whereas even a 1-second delay in page load time yields 7% loss in conversions.

Mobile websites demand good usability

Today it is much easier to browse the net from anywhere, using the handy mobile devices with advance technology features. If your website lacks in good usability implementation especially in mobile web design, it might be difficult for your website to work effectively across all mobile devices. To help you in creating website that is not only accessible on desktop or laptop but also on mobile devices, there are few things to consider for improving your mobile website usability, put together by the experts of Etoile Info Solutions.

Source: https://goo.gl/HdYfqQ

Google’s preference to HTTPs sites

With all the buzz and fizz, Google has finally taken its plan to secure and encrypt the web forward by giving preference to HTTPs site over HTTP. Earlier HTTPs were only used by sites with login functionality and payment gateways, but now it is a must for every site. The growing buzz and Google’s preference to HTTPs sites have given a rise to a debate as to why HTTPs is vital. Let’s discuss the pros ofimplementing HTTPs in the blog put together by Etoile Info Solutions. 

A churn rate measures the overall health of a business

A churn rate is the percentage rate at which customers cancel or end their subscription with your business over a given period of time. A churn rate describes the health of your business. Do you know how many different varieties of churn there are? If not, then go through the blog grounded by the experts of Etoile Info Solutions.

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Native advertising increases reach

Native advertising increases the extent up to which people share content related to a particular brand or information about a particular brand on various social media channels, video streaming sites or content discovery networks. The benefits a brand can reap from native marketing are endless. You just need to incorporate native marketing to your digital marketing tactics. For those who still don't have any clue as to what Native Marketing is, the blog is curated especially for you. 

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